Hi, I’m Nancy

I’m a problem solver, a builder, and a translator. I see the big picture and dig into the details that spell the difference between success and mediocrity. In other words, I see the ‘forest’ and the ‘trees’ in equal measure.

Product Development & Marketing Strategy

From designing customer software and database systems that track packages worldwide, to building new products and channels for global financial services and world-class retailers, I have helped companies reach and support customers across the globe.

To meet customers where they are, build connections, and bring products to life.

I’ve developed multichannel digital strategies

I’ve built e-commerce and mobile sites.

I’ve created brand platforms and curated content.

I’ve built out CRM and prospecting databases for better customer targeting.

What people are saying.

  • “She has a wonderful ability to both see the big picture of product design and to dig into the details that spell the difference between success and mediocrity. She's also good at listening to the customers she aims to serve and hearing the larger meaning of what they're saying. I loved working with Nancy and would do it again in a heartbeat!”

    — Bill, CEO

  • “She’s driven and committed to excellence but never loses sight of the big picture. Her gut is as good as a crystal ball which makes her opinion highly sought-after. Most importantly, Nancy makes work fun with her positive attitude and sense of humor. Not surprisingly, her clients and colleagues love her, keeping her skills in great demand.”

    — Tania, VP

  • “She is a terrific listener, which is crucial when working cross-functionally. She's strategic, a creative thinker, and a dynamic problem solver. She never lets the work suffer — and I've even seen her take in unforeseen limitations, pivot, and yield an even better product than previously planned. Anyone who works with Nancy will learn, grow, and be proud of their product”

    — Jessica, Director of Content

What I do?

I actively listen to people and give voice to the larger meaning of what they're saying. I put myself in their shoes. I offer explainability at all levels and help my clients see things from a different perspective.

Because I know it’s not just what you say⎯it’s how you say it.

Because I know a product can’t be great until it reaches your customers and changes their lives.

I always try to do the right thing, not the convenient thing.

I try to inspire others along the way, leading with empathy, generosity, and gratitude.

Every product big or small impacts the world. My joy comes from working on projects that bring positive change. Your success is my success.

Who am I?

I’m a marketing generalist. I have tons of experience, but when you look at my background you don’t always know what to do with me.  I have touched on almost every aspect of product development and marketing. I’m not a ‘specialist’ in any of them, but it’s that broad perspective that I bring to my work that makes sure we set the right goals and achieve them. Give me a chance, and you’ll see the amazing work I can do.

I’m what you need when you need someone who can jump in and start swimming.  I’m what you need when there are a lot of spinning plates and you’re not sure where to put your priorities. I’m what you need when you’re not sure what you need.  I’m what you need when you need someone senior enough to run the show, but who doesn’t mind doing the grunt work either. 

Services & Specialties

Project Management

Project Management is the foundation of everything. There are always multiple projects, large and small, competing for resources. You need to understand what is driving your priorities and timelines. What are you willing to give up to create your MVP?  How do you communicate across channels, up and down, and get the right decisions made?  I know how to manage and develop products and bring them in on time and on budget, from mobile sites and app development to large database integrations.

Product Development

Ideas for products can come from many places. The challenge is truly understanding the market you're building for as you turn those ideas into viable products. You need to see the big picture, but create a roadmap of achievable goals.   Celebrating wins, failing fast, and constantly testing and learning along the way.  I know how to take ideas and turn them into new award-winning products and services that meet customer needs.

Omni-channel Marketing

It is hard nowadays to separate product and marketing. Over the years they have started to merge into one.  Customers are channel agnostic. They expect to get the same message and have access to the same features no matter where they interact with you. All your channels need to be aligned with cohesive on-brand messaging and content that supports your product. 

You need to follow trends and keep track of what’s happening in your market.  You need to use data. You need to test and learn. You need to make things relevant and personal. You need to leverage all your marketing channels as customers move in and out of them.  Today you may peak their interest in an email, tomorrow a social post, but next week they’ll purchase because that new product meets their needs right now.  I know how to reach prospects and turn them into fans.

Loyalty & CRM

You need to know your customer. You need to know what motivates them.  You can’t just build a loyalty program without setting goals, without understanding the costs.  To build loyalty you need to make your customers feel important. You need to work your way into their daily lives.  Who are they? What data do you have? What data do you need? What’s the best way to contact them? Where are they on their journey?  I understand the importance of building a 360 view of your customer.

Customer Journey

You need to have a deep curiosity about your customers. You need to understand them better than they understand themselves. Identifying and understanding key customer segments allows you to determine what customers want. It allows you to anticipate their needs and helps you make critical customer decisions.  I know how to use data and research to understand customers and build out user journeys that lead to conversion.

Content Strategy

Content has become a differentiator, a way to stay relevant and serve a purpose.  It is marketing that supports users on their journey and reminds them why they love your brand. Content marketing allows you to increase your SEO, increase your reach on social media, and show your fans how to use your product. In order to write good content you need to have established your brand voice and develop the right type of content for the right need. I know how to develop content that keeps you relevant

Product & Content Development

Supporting customers who are passionate about their pursuits.

An emerging brand without a brand and marketing strategy. At KUIU, I built and led a digital marketing team and supported growth across all digital channels. We blended editorial and commerce to differentiate ourselves from competitors and give our customers a reason to connect. With education and differentiation, we created lasting connections and redefined the industry.

If you’re not mobile, you’re losing: Innovating the luxury retail space

Before mobile, was mobile! Sephora was one of the first companies to embrace it. From inception through launch, I led the development of Sephora’s mobile channel--one of the first for a luxury retail brand. That year,  Sephora scored in the top 10 of L2’s first Prestige Mobile IQ report, cementing Sephora as a luxury leader in digital innovation.

If you want to grow, you need data.

Williams-Sonoma is an expert in finding the right customers and filling their funnel.  I led the development of multiple strategic projects at Williams-Sonoma to support the direct marketing cross-brand growth objectives including increasing their prospecting pool, improving their email capabilities, and building out their customer knowledge database.

Understand the customer’s need for connection - and impact.

At GreatSchools, I led the development of multiple products and tools for parents and teachers in the service of students. Products were developed for impact, which meant we had to research and understand the barriers and motivators that influenced the behavior we were trying to change. The teacher-parent communication tool I launched, called “Classroom,” became a new nonprofit organization⎯Family Engagement Lab.